Resources Library by ANA

Igniting innovation in researchers

Innovation and differentiation are the buzzwords in any client organization - and if market research is looked upon as lacking the ability to provide creative solutions - or, even worse, as killing the creative spark - then we as an industry are in a...

Catalogue: Congress 2005: Making A Difference

Authors: Shashikala Raj, Anjali Puri, Tara Prabhakar

Company: Nielsen

September 21, 2005

Communications and bottom line

Neuromarketing - brain wave or brain scam?This presentation explores the role and relevance of different brain scanning technologies and their appropriateness to research, marketing and corporate decision-making.

Catalogue: Congress 2005: Making A Difference

Authors: Peter Laybourne, David Lewis

September 21, 2005

Research ethics, morality and quality

The early research industry was experimental, experiential and built around key individuals' skills. It is now far too often a 'process' with rules and procedures, resulting in a commoditised context for purchase, use and evaluation.The process has...

Catalogue: Congress 2005: Making A Difference

Author: Neil McPhee

September 21, 2005

Convincing people

People are inundated with polls, findings and figures. This is blunting their perceptions of the value of research, just as the business world has become sold on 'getting closer to your customer'.Not your problem? Think again. It's a time-bomb. We...

Catalogue: Congress 2005: Making A Difference

Author: Neil Swan

Company: Ipsos MRBI

September 21, 2005

Predicting the unpredictable

Tipping points, viral marketing, the butterfly effect - Marketers today want to understand and take advantage of these 'emergent' phenomena. Outside of marketing research, innovative social and computer scientists have developed a new approach to...

Catalogue: Congress 2005: Making A Difference

Authors: Roger A. Parker, David G. Bakken

Company: Harris Interactive (Europe)

September 21, 2005

Researching the researchers

This paper examines usage and attitudes of market researchers worldwide to the Internet as a research methodology.Via a CAWI survey carried out in two waves, one in 2004 and one in 2005, market researchers themselves were interviewed about Online...

Catalogue: ESOMAR Panel Research Conference 2005

Authors: Katherine Allan, Nicolas Metzke

April 17, 2005

Online panels require expertise and knowledge far beyond the traditional market research skill set

This paper details how online panels require input from many disciplines outside normal market research practice and, most interestingly, involves what, to many, is the antithesis of market research, namely direct marketing.The paper solely refers to...

Catalogue: ESOMAR Panel Research Conference 2005

Authors: Alexander Braun, Chris Whittle

April 17, 2005

The market research industry in Asia Pacific

This paper addresses the Market Research Industry study, conducted by TNS in July 2004, which provides a mirror to the industry.It maps out the buyers' requirements and provides an insight to these requirements between the markets in Asia Pacific,...

Catalogue: Asia Pacific 2005

Author: Wander Meijer

Company: KANTAR TNS Malaysia

March 13, 2005

Beyond the research repository

This paper draws on the authors' experience in implementing client side, market research department (MRD) portals for more than 20 organizations around the globe with research budgets ranging from $1 million to $100 million.It outlines the problems...

Catalogue: Asia Pacific 2005

Authors: Chris Forbes, Daryl Maloney McCall

March 13, 2005